Powerful Thinking is a think-do tank that brings together festivals, suppliers and environmental organisations.

It explores new ways of working which reduce costs and carbon through increased efficiency and alternatives, and share findings to promote a lower carbon industry. Powerful Thinking aims to provide clear guidance and resources to festival organisers about approaches to sustainable power and to drive a market for renewable energy supply at festivals, understanding and accounting for the business and cost restraints.

Powerful Thinking was inspired by Shambala Festival and Julie's Bicycle, and founded by a festival consortium including Bestival, Festival Republic, A Greener Festival, the Association of Independent Festivals (AIF), Kambe Events and Firefly Solar. These organisations provided start-up funds and an impetus to drive the initiative forward on behalf of the wider festival industry.

Julie's Bicycle further support the group by providing the secretariat and support in-kind.

More recently, the Association of Festival Organisers (AFO), the Production Services Association (PSA) and the Nationwide [mobile] Caterers Association (NCASS) have joined the steering group. Powerful Thinking works with research partners including The Institute of Energy and Sustainable Development (IESD) at De Montfort University, and the Environmental Change Institute (ECI) at Oxford University.

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