Music Programme

MDE raquel natalicchio

Julie’s Bicycle was founded by the music industry in 2007. The mission of our music programme is to unlock the potential of the sector to spark cultural change.

We do this by supporting the music sector with the guidance, resources and tools it needs to take urgent environmental action.

Love Ssega standing in front of a projected earth image_Photo by Gaelle Beri

Who we work with

JB collaborates with global partners across both live and recorded music.

This includes festivals, venues, labels and music industry professionals from small organisations to large multinationals. We work with national and global industry networks and policy bodies, connecting the music sector to the wider creative climate movement.

We are also active members of crucial cross-industry initiatives, including LIVE Green Beyond Zero, Vision2025, Powerful Thinking, Music Declares Emergency and many more.

Norfolk & Norwich festival – Snarky Puppy performance – credit JMA photography

How we can work together

We combine deep environmental and music sector expertise with skilled research and strategic insight.

We provide guidance, resources and tools across the following areas:

  • Strategy: identifying focus areas, target setting, policies and action plans, and governance
  • Training and learning: climate literacy training, skills and knowledge development and conducting research on industry challenges
  • Measurement: tools and training for measuring and understanding your impact
  • Communication: communications campaigns and case study development
  • Engagement: policy and advocacy, convening and supporting networks, partner facilitation and supply chain engagement

Through our extensive network, JB links environmental action in the music sector with the wider culture sector and creative industries. We create transformational change at policy level and drive forward new ideas in the music sector.

If you are interested in getting in touch, please contact us.

Key Resources

We support the sector with free resources, from reports with audience insights, guides with tips and solutions, to toolkits and case studies. Take a look through our resource hub:
Visit our resource hub to browse our full range of free resources

Supporters and Partners

We are deeply grateful to the supporters, partners and sponsors who make our music programme possible: Earth Percent, Dixon Foundation and Arts Council England.

We would also like to thank Universal Music, Festival Republic and Warner Music Group for their long-term light-touch support.

It All Started with Music

For our first 5 years Julie’s Bicycle focused solely on music, and the sector remains close to our hearts, and our ambitions. 

Find out more about our history and the landmark partnerships that accelerated our commitment to climate action.

History of the Music Programme

Learn more about Julie’s Bicycle

Explore our work