Julies Bicycle’s work is founded on robust, relevant and accountable evidence-based research.  

The Creative Industry Green Tools are a set of free online carbon calculators developed by Julies Bicycle which are currently used by more than 3,000 arts and cultural organisations worldwide from over 15 countries. The Tools allow organisations to calculate and understand the impacts of their venue, office, tour, production, event or a festival’s environment impacts. The emissions generated through the IG Tools are calculated through applying conversion factors (e.g. kg CO2 per kWh of electricity of gas) that correlate with the data reported. UK conversion factors are published annually by the government.

The current conversion factors used on the Creative IG Tools can be found here: 2016_Conversion_Factors.pdf


Julie's Bicycle has developed a set of benchmarks to help organisations compare their environmental performance against the industry average for performing arts buildings, museums/galleries, offices and outdoor events. All benchmarks have been developed using data collected by Julie's Bicycle through Creative Green certifications, Creative IG Tool accounts and partner organisations from across the cultural sector.

The benchmarks have been created using appropriate ‘relative’ metrics to make them more easily comparable to your organisation whatever its size or scale. The metric is per m2, per year for buildings, and per audience day for festivals. Comparing your environmental performance to these benchmarks using the metrics will give you an understanding of your indicative energy and resource efficiency as compared to the industry average for your sector. The Creative IG Tools will help you compare your impacts to the Julie's Bicycle benchmarks automatically.

Carbon and Cost Savings

Between 2012/13 and 2014/15 a total reduction in carbon emissions of 47,000 tonnes CO2e was achieved, in cost terms a saving of £9.6m. The average annual emissions reduction was 4%. 

Arts Council 2012-2015 Impacts

Arts Council England and Julie’s Bicycle are working in partnership until 2018 with a focus on leadership underpinning a programme of events, workshops and ongoing support for environmental reporting, best practice and policy development. Since 2012 this partnership has produced the following impacts.

  • Cumulative savings between 2012/13 and 2015/16 were 13,700 tonnes CO2e (energy & water).
  • 4.5% average annual reduction in energy use emissions, avoiding 26,900 tonnes CO2e and £8.4m energy costs over 4 years