Why we exist People Alison Tickell Alison established Julie’s Bicycle in 2007 as a non-profit company helping the music industry reduce its environmental impacts and develop new thinking in tune with global environmental challenges. JB has since extended its remit to the full performing and visual arts communities, heritage and wider creative and cultural policy communities, defining the contributions the arts should be making to climate and sustainability challenges. With an increasing international profile JB is acknowledged as the leading organization bridging sustainability with the arts and culture. Originally trained as a cellist, Alison worked with seminal jazz improviser and teacher John Stevens, both as a performer and trainer. She worked for many years with socially excluded young people at Community Music, training professional musicians in teaching, mentoring and business development, and then at Creative and Cultural Skills where she established the National Skills Academy for the music industry. She is a school governor, a 2012 London Leader, Advisor to Tonic Theatre, judge on Observer Ethical Awards, Royal College of Arts Sustainable Design Awards, D&AD White Pencil Awards, and a fellow of the RSA.She has been on the boards of the Music Business Forum, the Live Music Forum and Sound Connections. Speak to Alison about environmental policy making and music.