Resource hub Insights Curzon Cinema Consultancy Project Before partnering with Julie's Bicycle, Curzon Cinemas had already begun working on environmental sustainability initiatives of their own. However these had not been aligned with their core business strategy and were not deeply embedded in the company’s values. Curzon wanted to develop a strategy and incorporate practical actions across all of their cinemas making sustainability part of Curzon’s working culture and repositioning Curzon as a sector leader on sustainability. Results: In working with Julie's Bicycle Curzon have begun to develop a holistic approach to sustainability which covers environmental policy, energy use, procurement, staff roles and responsibilities, staff training and mentorship, audience communications and events/programming. They will be Creative Green certified in 2017.