Why we exist Support JB Donate We have a vision of the creative and cultural community as pioneers in changing attitudes and behaviours on climate change. We want to make environmental sustainability a priority so that our artists, musicians, museums, theatres and fashion houses can continue to thrive and in so doing work with their local communities to start to effectively implement change. We want to work with policy makers to really understand the value creativity can bring to communicating systemic challenges like climate change. We want to harness the diverse, creative and inspiring approaches of creative organisations and make them heard. We can make lasting change. And it all starts with support from people just like you.