Powerful Thinking

Powerful Thinking is a think-do tank that brings together festivals, suppliers and environmental organisations to explore new ways of working which reduce costs and carbon through increased efficiency and alternatives, and share findings to promote a lower carbon industry.

It aims to provide clear guidance and resources to festival organisers about approaches to sustainable power and to drive a market for renewable energy supply at festivals, understanding and accounting for the business and cost restraints.

Powerful Thinking was inspired by Shambala Festival and Julie's Bicycle, and founded by a consortium including Bestival, Festival Republic, A Greener Festival, the Association of Independent Festivals (AIF), Kambe Events and Firefly Solar. These organisations provided both the start-up funds and impetus to drive this initiative forward on behalf the wider festival industry. Julie's Bicycle further support the group by providing the secretariat and support in-kind.

More recently the Association of Festival Organisers (AFO), the Production Services Association (PSA) and the Nationwide [mobile] Caterers Association (NCASS) have joined the steering group. We also work with research partners; The Institute of Energy and Sustainable Development (IESD) at De Montfort University, and the Environmental Change Institute (ECI) at Oxford University.

Steering Group Members:


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Sustaining Creativity