O2 Academy Brixton
In 2008, Julie’s Bicycle facilitated a project between O2 Academy Brixton and Transport for London (TfL). to work out how to make sure those attending events could get there quickly, safely, conveniently, whilst minimising the damaging impacts on the environment. TfL works with a wide range of organisations to implement travel plans which should to improve travel for people living, working and visiting the Capital.
The first stage involved interviewing concert goers to understand current travel patterns and any potential to increase sustainable modes. The research, conducted by Buckinghamshire New University and Mott McDonald, demonstrated 68% of visitors were already travelling by tube, train, bus, walking or cycling, but showed potential for even greater levels of sustainable travel.
TfL has worked with the Academy to provide real time information about tube, overground and bus networks, screened at the venue and improved travel information provided on the Academy’s website. The travel plan has supported work at Lambeth Council to provide coach parking, pedestrian signing and cycle stands in the area around the venue, as part of a comprehensive Brixton Town Centre improvement scheme.
The venue’s aim is to increase the proportion of visitors travelling by public transport, walking, cycling and car sharing by a further 6%.