Incredible Cup Company

The Incredible Cup Company (ICC) is the UK's leading provider of deposit-based reusable cup systems. Reusable cups, which can be printed or plain and of a range of metric sizes can be used up to 100 times before they are recycled.

According to lifecycle studies these cups are at least twice as environmentally friendly than any other cup system, and can be made into household piping when they can no longer be used to drink from. What’s more, using a deposit based system means that there is very little litter at the end of the event.

The system is very simple:

• Festival-goers pay a deposit for the cup on top of the drink price once when first ordering a beer, and get the beer in a special branded eco-cup;
• When you finish your beer you take your empty cup back to the bar for another round in a fresh cup after handing back the old cup (for no additional deposit);
• You finish your final beer and you can keep the cup as a souvenir OR take it back to the bar for a full refund of your deposit.

Fans of the ICC already include Oxegen, Latitude, Electric Picnic, Aerodrome, Bang your Head, Chiemsee Reggae Summer, Frequency, Gurlen, Melt! etc. as well as many other outdoor events, music tours and sports events.

The cups can be manufactured according to the amount required with a design signed off by the creative team, and the production team on site ensure bars are always well stocked, as well as collect all dirty cups at the end of the event and transport them for cleaning and storing.