Glade
Glade Festival has traditionally kept its location a secret until the last possible moment, however for 2009, they have located to the Matterley Bowl in Winchester. Alongside this, they are working with the Big Green Coach company to create routes running from several major cities to the festival, with combination coach and weekend tickets. After a trial run in 2008, Glade managed to sell 400 tickets for the Big Green Coaches, and is looking to increase this in 2009. The festival discourages bringing cars containing 2 or less people by charging £8 for car parking, however make it free for lift sharing groups of 3 or more. Their biggest impact on carbon emissions is via train travel and shuttle buses, which 25% of ticket holders take advantage of.
Big Green Coach emphasise to visitors and ticket holders that group coach travel is one of the most effective ways for them to reduce their carbon footprint to a live event, and are also currently working on some ideas to create more sustainable routes and buses to improve their service. The name and the branded green buses automatically provide reassurance that it is a more environmentally-friendly option, and by taking cars off the roads, they are reducing congestion and carbon emissions. Travelling by coach is almost 7.8 times more carbon efficient than travelling in a car with two people, with 22g CO2 / passenger mile.
