Coachella
Coachella Festival is one of the most popular festivals in the US, and in previous years has organised what was affectionately titled ‘The Coachella Express'. Organisers erected a temporary platform at the small town of Indio which is the closest train station to the festival, and ran the Express train from downtown Los Angeles to Indio.
The Coachella Express was much more than simply a group transport option: for the price of the ticket the festival-goer was entertained by on board DJs, and given gifts including free t-shirts, ice cream and VIP passes. The Forum community on Coachella's official website shows this initiative proved to be a hit, and many are hoping to see it return.
