MCPS-PRS gets on its bike for environment

Music Week, Friday December 7, 2007. By Ben Cardew

The MCPS-PRS Alliance is partnering with music industry environmental group Julie’s Bicycle to reduce its carbon footprint.

The organisation has joined Julie’s Bicycle’s working group, which will preside over an industry-wide framework for carbon measurement and energy reduction and is providing accommodation to the Julie’s Bicycle team at its main office in London.

The MCPS-PRS Alliance has also embarked its own audit of carbon emissions.

MCPS-PRS Alliance Chief Executive Steve Porter says, “I am committed to the Alliance becoming a more responsible corporate organisation and am really excited to be working with Julie’s Bicycle on our approach to the environment as part of our overall CSR goals.

“It is important that we add our support and that of the music creators and music users to spreading the message of climate change and raising awareness on the ways in which we can all reduce our individual and collective carbon footprints.

‘Being able to provide accommodation to the Julie’s Bicycle team is an added bonus and demonstrates our commitment to supporting this cause and the music industry community.’

Julie’s Bicycle director Al Tickell adds, “We are really glad to be working closely with the Alliance; the community of creators that it represents, as well as the broader family that works under Berners Street roofs, represent the life force for the industry.

“This is a turning – not tipping – point for climate change and our industry. Our close partnership with pivotal organisations including the Alliance give the whole community an opportunity to make a significant difference.”