Recorded music formats should be greener
48.5% of music fans would prefer to buy their CD’s in sustainable packaging rather than in the traditional plastic case. These are the initial findings of the latest survey carried out by Buckinghamshire New University on behalf of the cross music industry initiative Julie’s Bicycle.
Music fans were asked “If given the choice between a CD packaged in a bio degradable card or a plastic case I would choose card even if it didn’t look as nice” 48.5% agreed with this and a further 22% were unsure in results that must be of interest to labels. Only 27% didn’t agree.
“Fans are more aware of the potential negative impact of recorded music concluded Teresa Moore of Buckinghamshire New University who carried out the research. “Particularly the manufacture of CDs and CD packaging, and hopefully the music industry can now move forwards and address these issues”.
Fans also felt that artists can have a real impact on people’s behaviour. The survey found that 61% of those asked the question ”Can artists who write about climate change really make a difference to peoples behaviour?” responded positively with only 14% disagreeing.
Full details of the survey results will be available shortly
The survey took in nearly 1500 music fans from across Europe with 507 from the UK, nearly 600 from Finland and 330 from Holland and German.
In order to minimise the project’s carbon footprint and potential waste a large proportion of the surveys were completed online both in the UK and in Europe. This meant that the data collection process minimised the project’s carbon footprint and any potential waste. The survey was carried out by a small group of Buckinghamshire New University’s students and staff.
contact: Teresa Moore
teresa.moore@bucks.ac.uk
The research was commissioned by
Julie’s Bicycle
28 Berners Street
London W1T 3AB
Contact: Alison Tickell, Director
alison@juliesbicycle.com
Julie’s Bicycle is a not for profit organisation set up to find ways of reducing the UK music industry’s greenhouse gas emissions. a cross industry.
Credits
The Research was conducted by Buckinghamshire New University, through the Centre for Crowd Management and Security Studies supervised by Teresa Moore, Research Manager for the Centre and also Head of Programmes assisted by Jarno Stegeman, Lecturer. The research was managed by the following undergraduate students from The Music and Entertainment Management programmes Heli Marjanen, Malte Ernsteing, Tamsin Vella and Adam Sharples and with Robert Moore (Oxford University). Sarah Hughes managed the data inputting.