IQ European Festival Report "Green Shoots" Article
IQ Magazine (Q4, 2009) releases double spread article written by Claire O'Neill (Association of Independent Festivals) showing the environmental credentials of festivals including findings from a new survey looking at festival goers attitudes to festivals and climate change. Below is a snippet of the article which can also be seen here.
"Since last year's European Festival Report, the introduction of the UK Climate Change Act commits the UK to an 80% reduction in CO2 emissions by 2050, with a further commitment to cut them by 34% from 1990's levels by 2020. Of course, this is not just about carbon; other pollutants, water use, waste and so on are all part and parcel of the CO2 equivalent emissions that are used as a measure of human impact on climate change and the environment as a whole.
IQ found that more organisers now believe that their festivals’ environmental credentials have an influence on ticket buyers. 22% think it has no influence, down a third from last year. 36% think it’s a huge or definite influence, up a third from last year. The organisers’ opinion of how much artists care about the environmental credentials of events has lowered. 35% now believe it has no influence on the artist, compared with 29% in 2008."
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