Europe’s First Green Mobility Guide for the Performing Arts Launches Today
Julie’s Bicycle and On the Move present a new green guide to environmentally sustainable mobility for touring performing arts companies and venues
Today sees the online launch of Europe’s first Green Mobility Guide for the Performing Arts, providing environmental guidance for touring European theatre companies and venues.
Authored by creative industries environmental experts Julie’s Bicycle, and commissioned by On the Move, the online resource for cultural mobility in Europe, the Green Mobility Guide offers practical recommendations for professionals across the performing arts, case studies and resources, including the Julie’s Bicycle “IG tool” for tracking carbon emissions while on tour.
The Green Mobility Guide is now available for download from the Julie’s Bicycle and On the Move websites at the links below:
http://www.juliesbicycle.com/resources/green-guides/green-mobility-guide
http://on-the-move.org/news/article/14222/europes-first-green-mobility-guide-for-the
Alison Tickell, Director of Julies Bicycle said, “Over the last five years sustainability issues have, at last, been recognised as significant and of relevance to the cultural sector. Sustainability touches all aspects of our creative sectors. It stimulates carbon as well as financial savings, communicates a positive brand to audiences and artists, pre-empts regulatory demands and builds resilience into our future business models. This piece of work is an attempt to address the core problem – moving productions contingent on travel and transportation – as sustainably as possible. The performing arts are characterised by creativity, resourcefulness and innovation. This guide hopes to galvanise these qualities and inspire greater ambition so that, together, the arts can play a pivotal role in our future.”
Martina Marti, President of On the Move said, “We at On the Move strongly believe in the importance of mobility as a way to grow – not economically but in our capacity as human beings, broadening our horizons, seeing how others do things. But we have to ask ourselves: Is promoting mobility still responsible in our day and age, with pollution and global warming becoming possibly the biggest threats to humankind in history? How does my mobility today influence our world of tomorrow? The Green Mobility Guide shows that once again artists also come up with creative solutions to address this issue: many of them have already found new ways to create artistic work while taking a caring stance on the environment. OTM is happy to have teamed up with Julie’s Bicycle to produce this guide as an inspiration but also as a practical tool helping artists and cultural professionals to take responsible decisions while still enjoying all the benefits of mobility.”
-ENDS-
For further information:
Sholeh Johnston, Julie’s Bicycle
sholeh@juliesbicycle.com / 020 7078 4885
Cristina Farinha, On the Move
info@on-the-move.org
Notes for Editors
1. The Green Mobility Guide builds on Julie’s Bicycle’s research into touring, Moving Arts: Managing the Carbon Impacts of our Touring Vol. 3 Theatre, published in 2010 which showed that the total greenhouse gas emissions in 2009 for UK theatre companies touring within the UK and globally was approximately 13,400 t CO2e – the equivalent to that produced from a car driving 63 million kilometers – and that more resources, support and collaboration was needed to transform touring practices.
2. The Green Mobility Guide compliments two other Julie's Bicycle resources for touring performing arts companies: our free carbon calculator "IG Tool" for measuring tour emissions, and the Green Rider for touring companies.
3. About On The Move (OTM): OTM is a cultural mobility information network with more than 30 members in over 20 countries across Europe and beyond. Our mission is to encourage and facilitate cross-border mobility and cooperation, contributing to building up a vibrant and shared European cultural space that is strongly connected worldwide. OTM aims to organize, coordinate and improve a cultural mobility information service that is transparent, accurate and user friendly, coming from an increasing number of sources and reaching an ever-widening audience. We promote a concept of mobility that is respectful of social standards and environmental protection and that promotes cultural diversity and intercultural dialogue. www.on-the-move.org
