CD Packaging
Based on the original research report, Impacts and Opportunities: Reducing the Carbon emissions of CD Packaging which identified that by switching from a plastic cd package to card, emissions can be reduced by up to 95%, JB is running an industry focused campaign to make card packaging the standard.
With support from all the major record labels JB is working with over 90% of card manufacturers across Europe to adopt the IG mark, which certifies that the package has generated 400g of CO2 or less in its manufacture – as compared to the standard 1.4 kg plastic package.
